The heritage-listed Bondi Pavilion underwent a $48 million restoration, reestablishing itself as a dynamic cultural and community hub. As an iconic landmark on Bondi Beach, it required a bold brand that honored its artistic and cultural significance while embodying the energy and vibrancy of its world-class arts, hospitality, and tourism offerings.

The building’s signature arches became a defining element of the branding, highlighting its unique architectural character.

Beyond branding, we designed a comprehensive website, crafted the tone of voice, developed a full suite of launch and ongoing communications—including event promotions, social media content, posters, and displays—and collaborated closely with other suppliers and designers to deliver signage and all supporting materials.

This exciting project was developed in collaboration with my colleagues at Waverley Council.